Apple has recruited Desi Ujkashevic, a former Ford Director of Auto Safety Engineering, for its self-driving vehicle project, according to sources familiar with the matter and as reported by Bloomberg. Ujkashevic worked at Ford since 1991 prior to the switch, and before working as a director for safety engineering, she oversaw interior, exterior, chassis and […]
Ford began producing the F-150 Lightning on Tuesday, the legacy automaker’s first-ever all-electric pickup truck, according to the American automaker. Production of the Ford F-150 Lightning is taking place at the automaker’s historic Rouge Complex in Michigan, where the company has established a moving assembly line. Ford Executive Chair Bill Ford called the electric pickup’s […]
As Ford prepares to launch the electric F-150 Lightning this week, one executive at the automaker is noting how significant the shift to an electric version will be. Ford Executive Chair Bill Ford, 64, called the F-150 Lightning launch the most important vehicle launch of his career, noting that it’s seeing his 43-year journey with […]
Ford’s luxury automobile brand Lincoln is now jumping into the electric vehicle (EV) race with a new teaser showing off upcoming car concepts. Lincoln shared a teaser video of the upcoming Star concept vehicle on Wednesday, as well as detailing some of its EV plans. In particular, Lincoln says it plans to release three fully-electric […]
Image via PepsiCo / Food Business News Your munchies may soon be delivered to your closest retailer using zero emissions. Frito-Lay has announced an electric fleet pilot set to service the Dallas Fort Worth, Texas area. The company will run the pilot more specifically in Carrollton, Texas and surrounding areas. The fleet will use Ford […]
Ford CEO Jim Farley announced on Wednesday the company is set to hold a launch event on April 26, 2022. An image reads, “F-150 Lightning Strikes,” with the date and also a link to the company’s online configurator for the electric pick up. The event is set for 1:30pm ET, from the Rouge Electric Vehicle […]
Ford CEO Jim Farley shared new videos of the F-150 Lightning on Thursday, showing what the electric truck could actually be capable of in less than ideal conditions. Ford engineers drove multiple of the electric F-150 Lightning pickups through an eight-mile stretch of Interstate 70 in Colorado while towing a 10,000-pound trailer, according to a […]
With Apple’s release of its iOS 15.4 iPhone software this week, it also introduced electric vehicle map routing within Apple Maps. The new feature helps EV owners with CarPlay to better route navigation based on their vehicle battery. The first vehicle to support the feature is Ford’s 2021-2022 Mustang Mach-E vehicles with updated SYNC software. […]
After Ford revealed plans to divide its company into branches dedicated to electric vehicle (EV) and internal combustion engine (ICE) vehicles, the automaker has doubled down on its EV agenda with several new announcements. Ford has unveiled concepts for nine all-electric vehicles it plans to release for the European market by 2024, as detailed in […]
Automakers are moving toward a direct sales business model like the one Tesla uses amidst a transition to electric vehicles (EVs). Ford, Volkswagen, Stellantis and others are considering how to shift their businesses to become as valuable as Tesla’s, with many moving towards a direct sales model, according to a report from The Wall Street […]
Following an update on Monday detailing Ford’s plans to run its electric vehicle (EV) business separate from its gas car business, the automaker has unveiled its strategy to create two distinct auto arms. Ford announced plans to separate its business into two distinct, interdependent auto businesses on Wednesday, called Ford Blue and Ford Model e, […]
It appears recent rumours about Ford wanting to run its electric vehicle business separately from internal-combustion engine (ICE) businesses may be coming true. Reuters reports Ford will make the announcement of the separation of EV and ICE businesses on Wednesday, according to unnamed people familiar with the matter. Once separated, the businesses will still be under […]
Ford may be planning a new Connected Charge station design, according to new images found within the Ford Pass iOS app. The news comes from developer Steve Moser, who noticed the new images in the Ford Pass iOS app on Thursday. Looking at the image below, we see a design that is unlike the existing […]
American automaker Ford has made it clear it plans to scale up its electric vehicle manufacturing to 600,000 units by the end of 2023. Today, CEO Jim Farley explained the team is determined to meet that goal, while also sharing a hype video detailing how it plans to do so. “The @Ford team is unstoppable when […]
As the world transitions to electric vehicles (EVs), one legacy automaker’s leader is suggesting a shift in business practices to match newer, higher-valued EV companies. Ford’s CEO Jim Farley is considering ways to separate the company’s EV business from its gas vehicle business, in order to earn investor support and stock benefits like those garnered […]
