Ford F-150 Lightning Debuts Tuesday: ‘Most Important Launch of My Career’ Says Chairman
As Ford prepares to launch the electric F-150 Lightning this week, one executive at the automaker is noting how significant the shift to an electric version will be.
Ford Executive Chair Bill Ford, 64, called the F-150 Lightning launch the most important vehicle launch of his career, noting that it’s seeing his 43-year journey with the automaker come to fruition, according to The Detroit News.
The electric F-150 Lightning launch event is set to take place on Tuesday, and the electrification of the automaker’s best-selling truck marks a specific occasion.
The launch event will happen at the Rouge Electric Vehicle Center, an EV manufacturing plant built recently out of the country’s oldest operating auto plant in Dearborn, Michigan.
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In a Q&A with The Detroit News, Ford said, “Anytime you have a radical change to your most successful product, you really are betting the company.” Ford continued, “In some ways, we did that when we went to aluminum on F-150, because that could have been a disaster had people not accepted it.”
Ford detailed a handful of other subjects in the interview, including the need for a federal infrastructure effort to develop EV supply chains within the U.S.
Earlier this year, Ford doubled its annual production target on the F-150 Lightning to 150,000 per year after seeing strong early demand for the product.