After Ford doubled its production targets for the upcoming Ford F-150 Lightning from 40,000 to 80,000 units earlier this year, the company’s head has said they’re increasing targets again for the electric pickup.
According to a post from CEO @Jim Farley on Tuesday, the company is doubling its production estimate for the Ford F-150 Lightning to a total of 150,000 units per year.
“The demand keeps growing, so we’re doubling it again and now plan to produce 150,000 annually,” said Farley.
In Sept., due to huge demand for #F150Lightning, we doubled our production plan from 40k to 80k trucks per year.
The demand keeps growing, so we're doubling it again and now plan to produce 150,000 annually.
— Jim Farley (@jimfarley98) January 4, 2022
With the 2022 Ford F-150 Lightning’s starting price set at $39,974 USD (as unveiled on Tuesday), reports of Ford dealerships marking up F-150 Lightning prices by as much as $30,000 had some customers surprised.
In 2021, Tesla delivered 936,000 total electric vehicles–and that doesn’t count the company’s Cybertruck, which has still yet to start production.
Ford currently offers the F-150 Lightning and the Mustang Mach-E as its only electric vehicles (EVs), and it remains to be seen if the legacy automaker can meet its targets amid ongoing global supply chain constraints for parts and semiconductors.