Honda Prologue EV Sales Target is 70,000 Units in 2024, Says Executive

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After Honda’s decision to partner with other companies on its electric vehicles (EVs), the company has announced a new sales target for the year of the vehicle’s release.

On Monday, Honda said it’s targeting an annual sales goal of 70,000 units for the upcoming Prologue SUV in 2024, according to Autoblog. The EV will be co-developed with General Motors (GM) based on the company’s Ultium platform, which is simply a battery-electric modular system used to manufacture multiple different EV models.

While it isn’t clear what manufacturing facility will be used as of yet, GM will reportedly assemble both the Prologue EV and the electric Acura SUV for Honda.

Dave Gardner, executive VP of national operations at Honda America, said initial Prologue EV sales will target California and other states like Texas and Florida. Honda also said it plans to offer more hybrid-electric offerings to U.S. models as well.

“Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue,” said Gardner to Autoblog.

The Honda Prologue EV was unveiled earlier this year at Shanghai Auto, with the announcement of the electric Acura SUV just a month earlier – both set to launch in U.S. markets as soon as 2024.

The news comes following U.S. President Joe Biden’s executive order to make 50 percent of all cars sold electric by 2030, as well as a proposed EV tax credit increase targeting GM, Ford and Fiat Chrysler rather than new, EV-only companies like Tesla and Lucid Motors.

It also comes following Honda’s ambitious goal of selling 100 percent zero-emission vehicles in the U.S. by 2040.

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