Lexus

Lexus Boss Plans EV Overhaul, Benchmarks Tesla for 2026 Strategy

Lexus, the premium brand of Toyota, is gearing up for a significant transformation as it plans to fully embrace electric vehicles (EVs) by 2035. Takashi Watanabe, the newly appointed president of Lexus International, announced that the brand will unveil its first concept for next-generation EVs at the upcoming Japan Mobility Show. Watanabe, who assumed his […]

2023 Lexus RZ 450e EV Pricing from $59,650

Lexus’ 2023 RZ 450e SUV, unveiled in April 2022 as the Toyota-owned luxury car brand’s first electric vehicle (EV), is now available to pre-order. The all-electric SUV starts at $59,650 USD, with sales beginning in early 2023. Lexus built the RZ 450e on the same platform as Toyota’s bZ4X (here’s to hoping it doesn’t share […]

2023 Lexus RZ 450e Electric Crossover Debuts, First All-Electric for USA

After Lexus teased an RZ electric crossover with a yoke steering wheel in December, the luxury automaker officially unveiled the electric vehicle (EV) earlier this week. Lexus unveiled the 2023 RZ450e electric crossover SUV on Wednesday, based on its parent company Toyota’s bZ4X, according to a report from Car and Driver. This is the Japanese […]

Tesla Leads U.S. Luxury Registrations in January, Overtakes BMW

Electric vehicles (EVs) are overtaking luxury internal combustion engine (ICE) brands more consistently than ever, with Tesla’s January registration data showing an electrifying trend. Tesla led luxury sales in the U.S. in January, with 37,162 vehicles registered representing a 49 percent increase year-over-year, according to Experian data reported by Automotive News. Last year, Tesla nearly […]

Toyota Plans 30 EV Models by 2030, for Goal of 3.5 Million Sales Per Year

Toyota’s Chief of Global Design, Simon Humphries, said in a recent interview with Automotive News that diversity is the key to Toyota’s new electric vehicle (EV) design strategy and will allow the veteran automaker to achieve its goal of selling 3.5 million all-electric cars by 2030. “Globally, there is an incredible diversity of customers, and their […]

Lexus Teases RZ 450e EV Prototype Test Drive, Shares New Photos [VIDEO]

Lexus announced on Wednesday it plans to “accelerate the development of electric vehicles” in 2022, beginning with its battery electric vehicle (BEV) model ‘RZ’ starting this spring. That’s according to Lexus International President and Chief Branding Officer, Koji Sato, who noted in 2021, the company sold 760,000 cars, despite supply chain shortages. The company also shared […]

Toyota, Lexus to Spend $70 Billion to Go Electric by 2030

Just weeks after Toyota announced plans to invest money into a North Carolina electric vehicle (EV) battery plant, the company is reportedly also planning to invest in a move to electrification. Toyota shared plans on Tuesday for a $70 billion USD (8 trillion yen) investment into electrifying the company’s entire brand of cars by 2030, […]

Lexus Teases RZ Electric Crossover, Touts ‘Yoke’ Steering Wheel [VIDEO]

After Toyota unveiled its e-TNGA battery-electric vehicle platform earlier this year, Lexus is officially set to drop its first zero-emission vehicle featuring the platform. Lexus is teasing its very first electric vehicle (EV), The RZ crossover, which is set to be built on Toyota’s e-TNGA electric drivetrain platform, according to Automotive News. According to Lexus […]

Lexus Debuts LF-Z Electric Concept, Ahead of Full EV/Hybrid Shift by 2025

CNBC reports that Lexus has announced plans to introduce 20 new or re-worked vehicles in either electric vehicle (EV) or hybrid models by 2025, with the company’s new EV direction based on a newly-announced luxury concept car called the LF-Z Electrified. The Toyota-owned vehicle manufacturer is set to include many of Lexus’s design elements, like […]