apple car

Apple Car Project Loses Senior Manager to Rivian

In this week’s edition of his Power On newsletter, Bloomberg‘s Mark Gurman reported that Apple’s autonomous electric car project has lost yet another key manager — this time to electric truck startup Rivian. Jonathan Sive, who was working on vehicle design and hardware engineering for Apple, has now parted ways with the company. Sive was a “fairly […]

Apple Tops Tesla in Future EV Interest, Despite No Car Yet: Survey

Apple came out ahead of actual automotive brands like Tesla and BMW in a recent car buyer interest survey despite the tech giant never even confirming it’s working on a vehicle, let alone delivering any, according to a study by Strategic Vision (via Business Insider). Strategic Vision recently surveyed 200,000 new-vehicle owners to find out […]

Apple Car Project Hires Former Lamborghini Executive

As the Apple Car project continues fortifying the team it will use to produce an upcoming vehicle, one former Lamborghini official of multiple decades of experience has joined the “Project Titan” crew. Apple has hired Luigi Taraborrelli, a 20-year veteran from Lamborghini, as a part of the company’s quieted vehicle project, according to people who […]

Apple Reportedly Working with Korean Firm for ‘Autopilot’ Chip

Apple Car concept by Vanarama   Apple is rumored to be working with a South Korean semiconductor assembly and test (OSAT) company and has already developed the chip and module for an advanced driver assistance system like Tesla’s Autopilot, according to a report from TheElec (via MacRumors). The report notes that the project began last year, and […]

Tesla Roadster is the World’s Most-Anticipated EV by Google Searches

As the electric vehicle (EV) industry grows more competitive around the world, certain upcoming models pique the interests of buyers more than others, in particular Tesla’s newest Roadster and Cybertruck, while the rumored Apple Car is also among the world’s most-anticipated. The Apple Car ranked second for the most-anticipated upcoming EV across the world, according […]

Apple Car Officials Met with EV Suppliers in South Korea Last Month: Report

Apple last month sent an envoy to South Korea to meet with prospective suppliers for its Apple Car project, internally known as “Project Titan” — reports South Korean tech publication ETNEWS. According to the publication’s sources, the Cupertino, California-based tech giant was interested in Korean electronic parts manufacturers with experience in mass production. After failed […]

Apple Car Project Now Led by the Company’s Apple Watch Chief: Report

Apple’s car project, known as Project Titan internally, has a new manager, according to Bloomberg. Kevin Lynch is one of Apple’s top software executives, frequently seen on stage and during Apple Event presentations, leading the iPhone maker’s Apple Watch project. But now, unnamed sources tell Bloomberg Lynch is now leading the Apple car project. The […]

Apple Roadblock: Car Chief Doug Field Leaves Company for Ford

Apple’s self-driving electric car plans, known as “Project Titan”, appear to have hit a major roadblock. Bloomberg reports Apple car chief, Doug Field, has been hired away by Ford. Prior to his stint at Apple, Field worked for Tesla and played a key role in launching the Model 3 electric sedan. He worked for Tesla […]

Tesla and Apple Should be Working Together, Says Gurman

In this week’s edition of his Power On newsletter, Bloomberg‘s Mark Gurman talks about how Apple and Tesla are a clear synergistic match on paper, but their products don’t integrate into each other as well as they theoretically should. Gurman says Tesla and Apple should be working more closely (or at all) with each other to make […]

Apple Expands Self-Driving Test Fleet in California

Apple’s self-driving test fleet has increased its number of self-driving cars to 69 from 68, as seen from an autonomous vehicle permit issued to the company from the California Department of Motor Vehicles, according to MacReports. The company has also added 16 new driver permits, totaling a current number of 92 driver permits – still […]

Apple Watch and Health Chief Turns to Self-Driving Car Project: Report

The top-secret Apple Car project has gone through a number of quiet personnel moves, and in a new update, the company has tapped one executive to help work on the upcoming electric car. Apple has called upon Vice President of Technology Kevin Lynch to assist with the company’s self-driving car, according to Business Insider according […]

Apple Looks to Taiwan for Electric Vehicle Batteries: Report

As Apple’s upcoming autonomous electric vehicle (EV) comes closer and closer to fruition, the company is considering which companies should supply its components, and a new update signifies that it may have eyes on companies from Taiwan. Apple is considering working with Taiwanese manufacturers rather than those in China for its upcoming Apple Car batteries, […]

Apple’s Self-Driving Car Project Sees Managers Depart, Report Says

After news of an upcoming autonomous vehicle from Apple broke throughout this and last year, the company has reportedly lost multiple of the autonomous driving department’s top managers in recent months. According to Bloomberg, Apple lost multiple top self-driving car department managers in the past few months, including Dave Scott in robotics, Jaime Waydo in […]