Porsche Taycan EV Sales Topped the 911 Sports Car in 2021
Porsche sold 301,915 cars across the globe in 2021, up 11% year-over-year (YoY) from 2020 and a new all-time high for the company (via Roadshow by CNet).
Porsche sales in the U.S. were a record 70,025 cars, and deliveries in the carmaker’s biggest market, China, were up 8% YoY to 95,671 units (also a new personal best).
However, perhaps the luxury automaker’s most impressive achievement last year was selling more units of its all-electric Taycans than the coveted, gas-powered Porsche 911 sports car for the very first time.
Porsche delivered a total of 41,296 Taycans worldwide in 2021, more than doubling sales numbers for the all-electric lineup from 2020, which was also its first full year of availability. The 911, on the other hand, sold 38,464 units.
The Porsche Taycan base model starts at $79,900 USD, with a total of four trim options available to customers.
The German carmaker also unveiled its 2022 Porsche Taycan Cross Turismo, a more “well-rounded,” higher-off-the-ground version of the original Taycan, in March. According to Porsche, the Taycan Cross Turismo accounted for a larger percentage of the company’s sales than expected.
Porsche’s Taycan family grew significantly in 2021 — November saw the launch of the Taycan GTS Sport Turismo, an electric wagon. The Taycan line as a whole saw overwhelming demand last year, with wait times for deliveries hitting six months by September.
In August, Porsche announced 65 new exterior color options for the 2022 Taycan, along with other features like support for Android Auto.
The Taycan lineup and the 911 ranked third and fourth respectively in global Porsche sales by volume for 2021. As has been the case for years, though, Porsche’s top sellers were its SUVs. The Macan ranked first with 88,362 units delivered, while the Cayenne was a close second at 83,071. Porsche is reportedly working on an electric version of the Macan for 2023.
Porsche says 40% of its total sales in Europe throughout 2021 were either battery electric vehicles (BEVs) or plug-in hybrid electric vehicles (PHEVs). In the U.S., 13.5% of Porsche sales were BEVs and 3.5% were plug-in hybrids.