Tesla says it has now delivered 15,000 vehicles in Ireland, reaching the milestone roughly a decade after entering the market, with new registrations running 21% ahead of last year.
The company said Wednesday that it has registered more than 2,729 vehicles in Ireland so far in 2026, already nearing the 2,769 vehicles it delivered for all of 2025. Last year’s total declined year over year as Chinese rival BYD gained ground, but the rebound has put Tesla narrowly ahead again, with 2,188 cars registered in the first seven months of 2026 compared with 2,166 for BYD, in a national EV market that is up 55% from 2025.
Model Y continues to drive the recovery. Tesla recorded 1,179 Model Y registrations from January to August, making it the second most popular EV model sold in Ireland this year. The company said the Model Y’s 2025 production changeover reduced output before the updated version restarted the production line, which impacted last year’s results.
To celebrate the milestone, Tesla handed the keys to its 15,000th Irish customer, Martin O’Connor, at its Sandyford showroom. The brand reached 10,000 deliveries roughly a year ago, meaning the 5,000 vehicles added over the past year account for about one-third of Tesla’s total deliveries in Ireland.
Tesla is also expanding its physical presence, with a new Tesla Centre scheduled to open in North Dublin before the end of the year. The location will give the company another foothold as demand begins to recover.
The company said it is also working with Irish authorities on regulatory approval for self-driving vehicles. Full Self-Driving (Supervised) received regulatory approval in Czechia this week, becoming the seventh European market to approve the technology, and Tesla said Ireland is expecting the technology on its roads “in due course.” The company has been preparing its safety case ahead of a possible EU-wide vote expected on October 6, opening up its FSD safety evidence to regulators in September and claiming the software records 4.1 times fewer collisions over more than 100 million kilometres of European driving.
Ireland’s 2026 EV growth gives Tesla a stronger market for introducing that technology, while a new North Dublin location should bring sales staff closer to potential buyers.
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