Twitter Restores ‘Official’ Badge to Combat Impersonation

Elon Musk-owned Twitter restored the “Official” badge to user profiles after the social media company had taken it away a few days ago, according to a report from Reuters.

The news comes after the $7.99 subscription option for the blue checkmark verification disappeared for users on the platform.

The “official” badge is an attempt to stave off fake accounts after several were created impersonating large brands on the platform.

Several fake accounts popped up for large brands bearing the blue check, including Musk’s own SpaceX and Tesla, as well as other brands such as Roblox, Nestle and Lockheed Martin.

“To combat impersonation, we’ve added an ‘Official’ label to some accounts,” Twitter’s support account tweeted on Friday.

One such account included insulin manufacturer Eli Lilly, which had an impersonating account post that insulin would become free amidst public scrutiny over insulin prices.

“We apologize to those who have been served a misleading message from a fake Lilly account,” the company wrote on Twitter.

Musk said last month that the Twitter verification option would “destroy the bots,” adding on Wednesday that he planned to make the platform a force for truth, vowing to put an end to fake and spam accounts.