Image: NIO
Chinese electric vehicle (EV) manufacturer NIO is making a play for the Danish automotive market, and this month joined the Danish Car Importers Association (DBI) — reports CnEVPost.
The information comes from Twitter user @1benkiss, who on Saturday shared a LinkedIn post from DBI CEO Mads Rørvig welcoming NIO to the organization.
$NIO 🇩🇰 the Danish Car Importers Association welcomes @NIOGlobal. pic.twitter.com/SDLkGFoOFb
— Bence Kiss 🔋 $NIO (@1benkiss) January 29, 2022
The DBI is an industry association composed of 22 car importers in Denmark, which works to handle and secure its members’ interests in the country. NIO joining the association indicates that the EV maker is gearing up to enter the Danish market.
At NIO Day 2021 in December where the company unveiled its ET5 mid-sized smart electric sedan, founder, chairman, and CEO William Li also announced NIO’s plans for global expansion.
The company’s next stop is Europe, with Li adding that NIO will launch in Denmark, Germany, Sweden, and the Netherlands in 2022. Back in October, the company started accepting orders for its EVs in Norway, which currently has the fastest EV adoption rate in the world.
Li said the company’s goal is to operate in 25 countries and regions across the world by 2025, and Chinese media outlets reported after the fact that this number would include Australia, New Zealand, the United States, and Western Europe. Last month, job openings for the Chinese automaker were spotted in the U.S. for the first time ever.
“In addition to car production, NIO will launch Power Swap stations that make it possible to change the battery as a supplement to charging. This will be launched in Denmark later this year,” reads an automatic translation of a DBI statement in Danish. NIO’s first battery swap station in Norway went live earlier this month.
While an exact timeline for NIO’s Danish launch is not known at this point, the Chinese EV maker is playing the long game with its global expansion and taking things at a steady pace.
