Tesla Model Y Reaches Europe with ‘Not Model Y’ Marketing Campaign

Image credit: Maarten Steinbuch

Tesla’s Model Y compact crossover SUV has landed in Europe, making its way to showrooms with ‘Not Model Y’ plastered on the side, as part of a marketing campaign.

According to an image shared by Maarten Steinbuch based in Eindhoven-Helmond/Brainport in the Netherlands, a Model Y can be seen in a showroom with ‘Not Model Y’ on the side, taking a page from The Boring Company’s ‘Not a Flamethrower’ strategy in 2018.

Great! #ModelY @Tesla #Eindhoven pic.twitter.com/oQxrpXQmF9

— Maarten Steinbuch (@M_Steinbuch) August 13, 2021

Other photos were seen earlier showing this Model Y on transport trucks:

https://twitter.com/flcnhvy/status/1426148825727705102?s=21

Earlier today, Tesla CEO Elon Musk visited Gigafactory Berlin and said production at the factory may start hopefully in October, after facing numerous delays due to local laws.