Tesla Model Y Reaches Europe with ‘Not Model Y’ Marketing Campaign

Model y europe

Image credit: Maarten Steinbuch

Tesla’s Model Y compact crossover SUV has landed in Europe, making its way to showrooms with ‘Not Model Y’ plastered on the side, as part of a marketing campaign.

According to an image shared by Maarten Steinbuch based in Eindhoven-Helmond/Brainport in the Netherlands, a Model Y can be seen in a showroom with ‘Not Model Y’ on the side, taking a page from The Boring Company’s ‘Not a Flamethrower’ strategy in 2018.

Other photos were seen earlier showing this Model Y on transport trucks:


Earlier today, Tesla CEO Elon Musk visited Gigafactory Berlin and said production at the factory may start hopefully in October, after facing numerous delays due to local laws.