Now, according to reports by Seek Device, Tesla will likely drop its Model Y starting price to 275,000 yuan for Chinese-made models, as expected by Tianfeng Securities based on the electric vehicle (EV) company’s prior price reduction strategies. This change will likely take place after the Model Y is mass-produced in China, according to the security company.
With Tesla’s Model 3 Standard and Long Range price reductions of 21,650 yuan (to 249,000 yuan) and 34,150 yuan (to 309,000 yuan), respectively, a price drop of the Model S wouldn’t be unprecedented.
Many automotive experts in China believe more $TSLA price cuts are a foregone conclusion: "Once the price of the domestic Model 3 drops to 235,000 yuan, the price of the domestic Model Y will be between 299,500 and 317,250, hovering on the edge of the subsidy threshold".
— Stultus (@StultusVox) June 1, 2020
Since the announcement of the Model 3’s starting price in May 2021, the price has dropped a cumulative total of 80,000 yuan. Updated research models from Tianfeng Securities show another drop being likely to come soon.
The Model Y has become the second-most delivered EV by Tesla this year, second to the Model 3. In addition, the delivery volume within the first eight months of the year is higher than the Models S and X by far.
As prices continue to drop for Tesla, the company will likely continue to grow its mass appeal – and with a world on the cusp of climate crisis, the appeal can’t come soon enough.
Zach is a writer, musician, and EV enthusiast, currently residing in Santa Rosa, Ca. Loves his wife, his cat Banks, and a good cup of coffee.