Ford is hitting the brakes on its F-150 Lightning production, pausing assembly of its flagship electric truck at the Dearborn, Michigan, plant from mid-November to early January. The reason? Ford says demand for electric vehicles, or EVs, isn’t keeping up with expectations. The production halt will start after the shift on November 15 and resume […]
Ford announced a delay in the production of its next-generation all-electric pickup truck at a new Tennessee plant and canceled plans for a three-row electric SUV. The company will instead focus on hybrid models and electric commercial vehicles, including a new electric van in 2026 and two electric pickups in 2027. One pickup will be […]
Ford has announced that its BlueCruise hands-free highway driving technology is now available in 15 European countries following approval by the European Commission. This expansion brings the total number of countries where BlueCruise is available to 17, including the U.S. and Canada. Austria Belgium Czech Republic Denmark France Great Britain Germany Greece Hungary Italy Netherlands […]
Ford’s electric vehicle (EV) business recorded a significant loss of $1.1 billion in the second quarter of 2024. Despite generating $1.1 billion in revenue, the EV unit faced a loss margin of -99.5%. This downturn was compounded by a 23% decrease in vehicle volume compared to the previous year. Key factors contributing to the losses […]
Ford announced on Thursday it plans to assemble F-Series Super Duty pickups at its Oakville Assembly Complex in Ontario, Canada, starting in 2026. This move will boost production of one of Ford’s most popular vehicles by up to 100,000 units, adding to existing production at plants in Kentucky and Ohio. Ford did not clarify where […]
Ford’s electric vehicle (EV) division, Model e, experienced significant financial setbacks in the first quarter of 2023, recording a staggering loss of $1.3 billion. This equates to an alarming $132,000 loss for each of the 10,000 vehicles sold during this period, marking a notable decline in performance from the previous year, where sales were 20% […]
Ford is conducting a safety recall for certain 2023 F-150 Lightning vehicles, the National Highway Traffic Safety Administration (NHTSA) confirmed. This recall, identified by NHTSA Campaign Number 24V-144, addresses a potentially dangerous issue where the fasteners securing the junction box bus bars inside the high-voltage battery pack may not be adequately tightened. This defect could […]
Ford CEO Jim Farley announced today that Mustang Mach-E and F-150 Lightning owners in the US and Canada can now access Tesla Superchargers (V3 and V4). Starting today, eligible owners and lessees can reserve a complimentary Fast Charging Adapter through Ford’s dedicated website, enabling them to use over 15,300 upgraded Tesla Superchargers across North America. […]
Ford announced significant price reductions for its 2023 Mustang Mach-E electric SUV on Tuesday, aiming to enhance its competitiveness against Tesla and attract budget-conscious consumers. The price cuts range from $3,100 to $8,100 USD across different models, effective immediately, as per the pricing chart shared with Ford’s dealer network. To further entice buyers, Ford Credit […]
In a bold statement to Wall Street, Ford CEO Jim Farley emphasized the potential of Ford’s “Pro” fleet business as the future of the automotive industry, urging investors to shift their focus away from Tesla and its Full Self-Driving (FSD) technology. Speaking at a Wolfe Research conference, Farley highlighted the significant growth of Ford Pro, […]
Ford’s CEO, Jim Farley, announced today on X that owners of the Mustang Mach-E and F-150 Lightning in the United States and Canada will soon be able to reserve a complimentary Fast Charging Adapter. This move comes as part of Ford’s initiative to grant its electric vehicle (EV) customers access to Tesla Superchargers, enhancing the […]
Ford is aligning the production of its F-150 Lightning electric truck with current customer demand, while also maintaining the capacity to scale up production of its gasoline-powered and hybrid F-150 trucks as needed, said the company on Friday. In 2023, Ford said it was America’s second-best-selling electric vehicle brand (far behind leader Tesla), with the […]
Ford Motor Company has reported a remarkable year in 2023, not only maintaining its leadership in traditional gas vehicle lines but also achieving new records in electric and hybrid vehicle sales. In the electric vehicle (EV) segment, Ford reached new heights. The company sold 25,937 EVs in the fourth quarter, a 24 percent increase over […]
Ford announced on Wednesday a significant price adjustments for its 2024 model year F-150 Lightning pickups. The changes include both increases and decreases in prices across different trims, as the company aims to balance sales growth and profitability. The entry-level Pro trim, primarily for commercial buyers, will see a price rise from $52,090 to $57,090. […]
Ford Motor Company faces a significant divide among its dealers regarding the transition to electric vehicle (EV) sales and services. According to the Detroit Free Press, approximately half of Ford’s dealers in the United States, totaling around 1,550, have opted not to sell EVs in 2024. Instead, they are waiting to decide whether to invest […]
