Tesla Welcomes Its 200,000th Owner in Australia

Tesla is celebrating 200,000 owners in Australia, a milestone that shows how far its local business has grown since a small group of customers collected their Model S sedans in Sydney nearly 12 years ago.

Tesla Asia shared the news on X, writing, “Cheers to 200,000 Tesla owners across Australia.” It quoted Tesla Australia & New Zealand, which welcomed its “200,000th customer” to the family.

The announcement describes an Australian owner milestone, rather than a new annual sales figure or a tally of vehicle registrations. Tesla Asia’s wording also makes the geography clear: Australia, despite the local account covering both Australia and New Zealand.

Tesla’s Australian Model S launch took place on December 9, 2014, when it handed over nine cars at an event in Sydney. Its first Australian store and service centre opened in St Leonards the following day, while the company also switched on its first local Superchargers.

The Model 3 later gave Tesla a more affordable way to reach buyers beyond the luxury-car market. It recorded 12,094 Australian deliveries in 2021, making it the country’s best-selling EV that year.

The next big expansion came with the Model Y’s arrival in 2022. Orders opened that June, and the first customer-bound SUVs reached Australia in August, bringing a higher-riding alternative to the Model 3.

Charging has grown alongside the customer base. Tesla activated its 1,000th Australian Supercharger stall in Byron Bay this June, saying its network covered more than 10,000 kilometres of major highway corridors. That is a count of individual charging stalls, rather than 1,000 separate locations.

More capacity is in the works. Last month, Tesla filed plans for a 37-stall site near the Hume Highway in Albury. The proposed hub would add capacity on the busy Sydney-to-Melbourne corridor, where more chargers can make holiday road trips easier.

The company’s latest announcement celebrates the people behind that growth. For Australians considering joining them, Tesla’s current vehicle lineup offers a place to start comparing options.

Are you one of Australia’s 200,000 Tesla owners, and what would you like to see Tesla improve next?