SpaceX has quietly opened one of its first physical Starlink retail stores, and the debut location has landed in Gretna, Nebraska. The store sits inside Nebraska Crossing, an outlet mall at 21209 Nebraska Crossing Drive, just outside Omaha.
Photos and walkthrough experience shared by Parker (@TeslaEnthusist), a passionate Tesla watcher who visited the shop this week, indicated a clean showroom featuring the full lineup of Starlink hardware along with branded merch. According to staff he spoke with, the store has already seen strong foot traffic and solid sales over the holidays.
This marks one of the earliest known in-person Starlink retail experiences from SpaceX. Back in September, we reported that SpaceX was preparing to open the first of what could become a broader chain of brick-and-mortar Starlink stores in Bakersfield, California. While there’s been little news on that location since, it now appears Nebraska has moved ahead and opened its doors.
The timing comes as Starlink continues its rapid rise as the world’s largest satellite broadband provider. The service now supports more than eight million users across 150 countries and territories, an impressive milestone for a network that only launched publicly five years ago.
Up until now, Starlink has primarily operated through a direct-to-consumer model, providing hardware through online orders and select retail partners, including Best Buy, Sam’s Club, and — starting last month — Amazon. A dedicated storefront gives SpaceX something it hasn’t really had before: a physical, consumer-facing space where customers can see dish hardware up close, ask questions, and experience Starlink’s capabilities firsthand.
The move also arrives as SpaceX prepares for the next phase of Starlink’s expansion. The company continues to grow its constellation with the goal of delivering gigabit-class speeds starting in 2026, helped in part by new FCC approvals allowing higher-power signals to dishes.
More notably, retail stores could eventually play a role in SpaceX’s plans to bring Starlink connectivity directly to phones. The company recently spent $17 billion to acquire wireless spectrum for this purpose, complementing its ongoing partnerships with mobile carriers like T-Mobile in the U.S., Rogers in Canada, and, more recently, Entel in Chile. SpaceX expects to begin testing Direct to Cell service on its own spectrum next year.
For now, the Nebraska store offers the first look at how SpaceX may approach retail as Starlink’s footprint continues to grow. If the early response is anything to go by, more locations could follow sooner rather than later.
