SpaceX has quietly taken a major step toward broadening Starlink’s retail reach in the U.S.: Starlink hardware is now being sold directly through Amazon. Starlink’s own support documentation has been updated to list Amazon as an authorized retailer across the U.S., giving customers a new way to pick up the company’s satellite dishes and related accessories without going through Starlink’s website.
Starlink hardware can still be purchased from starlink.com, but Amazon availability gives buyers an easier, often faster alternative for getting equipment delivered — especially as holiday shopping ramps up. Those who grab a kit from Amazon will simply need to activate it on starlink.com/activate before getting online.
The timing is notable. Hardware availability is expanding as Starlink continues rolling out new service tiers and improving overall network performance. Earlier this month, SpaceX launched Residential 100 Mbps, its cheapest plan to date at just $40 USD per month in select parts of the U.S. The capped-at-100-Mbps plan includes unlimited data and no upload speed restrictions. This week, the plan expanded to both Canada and Australia, opening the door for even more budget-focused subscribers.
Network performance upgrades also continue at a rapid clip. SpaceX says median peak-hour download speeds have jumped more than 50% in 2025 alone, a remarkable year-over-year acceleration as thousands of next-generation satellites come online.
Meanwhile, Starlink’s retail push arrives as Amazon prepares to launch its long-planned rival — Amazon Leo — next year. Amazon recently kicked off a service preview with new dishes of its own, setting up a direct commercial showdown in the satellite internet space. SpaceX could be getting ahead of that by widening Starlink’s retail footprint first.
All of this momentum comes as Starlink recently surpassed 8 million users across more than 150 countries and territories worldwide. The company is clearly looking to maintain that trajectory with new pricing tiers, new channels for hardware sales, and expanded availability. Just last week, Starlink boosted the availability of its $80 Residential Lite plan across the U.S., another sign of its growing network capacity.
With Amazon now in the mix, it’s easier than ever for customers to jump into the Starlink ecosystem — and SpaceX is wasting no time turning that convenience into continued subscriber growth. Click here to order your Starlink dish or router today from Amazon.
