Image: Tesla
Tesla’s Model Y once again dominated car sales in Norway last month, accounting for 28.8% of all new passenger vehicles sold in September 2025. The electric SUV continues to solidify its position as Norway’s most popular vehicle, contributing to another record month for EV adoption in the country.
According to official registration data, Tesla sold 4,132 Model Ys in September, making it the clear leader in the Norwegian market. The Model 3 came in second with 695 units sold, giving Tesla a combined 34% market share across all new passenger car sales. Battery-electric vehicles (BEVs) made up 98.3% of all new car registrations for the month, underscoring Norway’s continued transition toward an all-electric fleet.
The Model Y’s consistent sales dominance is supported in part by Tesla’s extensive Supercharger network in Norway, the company’s Director of Charging, Max de Zegher, said in a post on X. Superchargers offer drivers a simple and dependable charging experience across the country’s vast geography. September is also the latest in a string of strong months for Tesla in Europe.
Tesla enjoyed significant momentum across the continent last month, with the company’s sales rebounding in several key markets. Like Norway, the refreshed Model Y also became the best-selling car in Denmark for the month. In addition, September saw the Model Y become the top-selling car across Europe for the first time in nine months.
In August, the Model Y similarly topped Norway’s sales charts as the country hit a record 98.4% EV market share. The crossover also achieved a major milestone during the quarter, surpassing the Nissan Leaf to become Norway’s best-selling EV of all time — a remarkable feat considering the Model Y has only been on sale for about four years compared to the Leaf’s 14.
With Tesla’s dominance showing no signs of slowing down, the Model Y continues to serve as a benchmark for the company’s global EV success and a symbol of Norway’s rapid transition to a zero-emission future.
