Rivian has introduced a new rewards program for U.S.-based owners, offering incentives for referring new buyers to the electric vehicle brand.
Each Rivian owner receives a personalized referral code found in their account and Rivian app profile. When a new customer uses this code during checkout and takes delivery of a qualifying vehicle from the R1 Shop, both the referrer and referee receive rewards.
Rewards include 750 points, equivalent to $750 in credit, which can be redeemed in Rivian’s Gear Shop or R1 Shop. Participants also receive six months of free charging at Rivian Adventure Network sites, up to a maximum of three years over a lifetime.
Introducing: Rivian Rewards. We’re so inspired by the enthusiasm, joy and adventurousness of our owner community, and now we have a new way to say thank you. When Rivian owners invite someone to join our community, both can reap the benefits! Learn more: https://t.co/Ah4Rm2abpG pic.twitter.com/GCO2afWPxl
— Rivian (@Rivian) August 29, 2024
To celebrate the launch, Rivian will invite the first 100 owners who make 25 referrals to a special Rivian Adventure Weekend next year.
There is no limit to how many times an owner’s referral code can be used, and points are valid for two years. Points can be applied toward the final purchase price of a qualifying vehicle but cannot be used for deposits or custom configurations.
Rivian plans to expand the rewards program to Canada in 2025 and expects to grow the ways points can be earned and redeemed in the future
This program launched earlier today and follows the re-introduction of Tesla’s referral program, which expanded to Canada today.
