In March, Tesla’s Cybertruck surpassed Rivian’s R1T in U.S. registrations, according to S&P Global Mobility data.
The Cybertruck, in its fourth month on sale, recorded 1,158 registrations compared to the R1T’s 548. However, Ford’s F-150 Lightning remained the leader in the electric pickup segment with 2,893 registrations.
Tom Libby, associate director of industry analysis at S&P Global Mobility, commented to Automotive News, “In its fourth month, the Cybertruck had over a thousand registrations and outsold the R1T by more than two to one. The Cybertruck is very, very unique, and it’s interesting that it’s been able to do that type of volume so quickly.”
Tesla launched its Cybertruck on November 30, and has quickly gained traction with its unique design. Meanwhile, Rivian’s R1T, which debuted in fall 2021, saw a 65 percent drop in registrations compared to March 2023. The Ford F-150 Lightning, which debuted in 2022, nearly tripled its registrations from the previous year.
The Cybertruck had amassed a million reservations with a $100 refundable deposit, as announced by Tesla CEO Elon Musk in October. However, its base price rose to $60,990 at launch from the initially announced $39,900. The Foundation Series of the Cybertruck starts at $99,990 USD.
Rivian reduced the base price of the R1T in February to $71,700 with shipping. The Ford Lightning starts at $57,090, and Chevrolet’s Silverado EV, which had 319 registrations in March, starts at $74,900. GMC’s Hummer EV, which launched in December 2021, had 192 registrations in March and starts at $98,845.
For the first quarter, the Lightning led with 8,589 registrations, a 51 percent increase from last year. The Cybertruck had 1,791 registrations, and the R1T had 1,786, a 56 percent decline. The Silverado had 803 registrations, and the Hummer EV had 400.
