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Twitter head Elon Musk sent an email to employees emphasizing that those who want to stick around will need to be “working long hours at high intensity,” according to a report from CNBC.
Musk said that only “exceptional performance will constitute a passing grade,” noting that the goal is to help create “Twitter 2.0.”
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Musk wrote in the email. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.”
Elon Musk was Offered $5 Billion by FTX CEO for Twitter Investment: Emails https://t.co/x2IUFBxq6w
— TeslaNorth.com (@RealTeslaNorth) November 12, 2022
The news comes after impersonation accounts began popping up for several major brands, including Tesla, other brands, politicians and celebrities. This caused Musk and Twitter to reinstate the “official” badge once shown on verified accounts.
One such example included insulin manufacturer Eli Lilly, which a fake account parodied by sharing a tweet that said, “we are excited to announce insulin is free now.”
The fake account’s tweet gained significant attention and was up for hours, before the real Eli Lilly account later posted saying, “We apologize to those who have been served a misleading message from a fake Lilly account.” Following the event, Eli Lilly’s stock price took a deep dive.
The news also comes after Musk has already laid off around half of Twitter’s full-time employees, fired key executives and cut down on contractors, all without advance notice.
You can read Musk’s full email to employees below.
From: Elon Musk
To: Team [at Twitter]
Subj. A Fork in the Road
Date: Nov. 16, 2022 [time stamp removed]
Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.
Twitter will also be much more engineering-driven. Design and product management will still be very important and report to me, but those writing great code will constitute the majority of our team and have the greatest sway.
At its heart, Twitter is a software and servers company, so l think this makes sense.
If you are sure that you want to be part of the new Twitter, please click yes on the link below:
[Link removed]
Anyone who has not done so by 5pm ET tomorrow (Thursday) will receive three months of severance.
Whatever decision you make, thank you for your efforts to make Twitter successful.
Elon
Musk also announced yesterday Twitter Blue verification will return in two weeks, while the company is also working on end-to-end encryption for direct messages for the platform.
