Canada has already surpassed the electric vehicle (EV) adoption tipping point, at least according to one study from Google Canada (via Automotive News Canada).
Google Canada’s Auto Industry Head Al-Karim Awadia has been tracking EV adoption across countries, including Norway, China and South Korea.
The research considers five percent as the tipping point at which consumers begin to view EVs as mainstream considerations rather than niche products. In the first half of 2022, EVs accounted for eight percent of sales across Canada.
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“EVs are no longer an emerging trend, they are now an established consumer need,” he said. “Are dealers ready to meet this shift, and more broadly, is Canada ready to provide the infrastructure and support to overcome range [anxiety] objection?”
Norway reached six percent EV share in 2013, before reaching 15 percent in 2014 and rising up to an impressive 75 percent by 2020. Unlike Canada, Norway has also used punishing taxes to incentivize buyers to move away from internal combustion engine vehicles.
Canadians are also increasingly moving toward online sales models like Tesla’s, according to the study, with 54 percent of buyers set to shop online for their next purchase.
The Tesla Model 3 was Canada’s best-selling EV across seven different provinces in the first eight months of 2022, and the U.S. automaker has also led EV rebates in the country.
