Hyundai’s luxury car brand, Genesis, recently held a press event for its upcoming GV60 electric crossover. Reporters were able to go hands-on with the GV60, which is slated to launch this year in late spring or early summer, for the first time and we also learned about pricing.
Genesis is a premium car brand, and the GV60 is priced like it. The e-SUV starts at $58,890 USD for the Advanced trim and $67,890 USD for the Performance trim (via CNet). Pricing does not include $1,090 destination charges or take into account the $7,500 federal tax credit in the U.S.
The Tesla Model Y, widely held as the benchmark for the luxury electric crossover segment, costs upwards of $64,000 in comparison.
The GV60 endeavors to jump over the competition to the absolute cutting-edge of user authentication, with a Near-Infrared camera embedded in the door for facial recognition, and a fingerprint sensor in the center console for verification before you can start the vehicle. These security features also enable some quality-of-life software goodies, like the car automatically applying your personalized settings when you get in based on your biometrics.
The all-electric crossover is no slouch either, with the Advanced trim delivering a respectable 314 horsepower and 446 pound-feet of torque. The Performance model ups the ante to 429 hp, and also comes with a boost-mode button that triggers 10-second bursts of 516 pound-feet of torque. The Performance trim goes 0-60 mph in 4 seconds flat.
Both trims are equipped with a 77.4 kW battery, which lasts the Advanced variant an estimated 248 miles on a single charge. The more powerful Performance trim manages a slightly lower range of 235 miles.
The GV60 boasts one of the quickest charging setups on the market, too. You can rapid-charge from 10% to 80% in just 18 minutes on an 800-volt DC charger — if you can find one, that is. Just 5 minutes of high-powered 800-volt DC charging translates to 64 miles of range on the GV60.
On a 400-volt DC charger, the time from a 10% state of charge to 80% goes up to 73 minutes. A Level 2 home charger, on the other hand, can fully juice up the GV60 from 10% in about 7 hours. The GV60 also features Vehicle To Load (V2L) functionality, which can be used to draw power from the car for various applications.
In patented luxury car brand fashion, Genesis also bundles some premium value services with the GV60, such as at-home test drives and complimentary valet pickup and delivery for service appointments for 3 years or 36,000 miles post-sale.
The GV60 is the first car from Genesis to be built on a dedicated electric vehicle (EV) platform. It was developed on Hyundai’s E-GMP (Electric-Global Modular Platform), a platform also shared by the Hyundai IONIQ 5 and sister brand Kia’s EV6.
Genesis’s GV60 is expected to be in limited supply at launch. The luxury car will also only be sold in four states — California, Connecticut, New Jersey and New York — when it becomes available. It is expected to go on sale in other states later in the year.
Genesis is planning to go all-electric by 2025, and parent company Hyundai has promised to launch 17 new EVs across the Hyundai and Genesis brands by 2030. Hyundai is targeting 1.7 million EV sales across all three of its brands by 2026, and 3.1 million by 2030.
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