Image: Mattel
Popular children’s toys and entertainment company Mattel on Monday announced the release of its highly anticipated Matchbox Tesla Roadster, the toymaker’s first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral.
Mattel originally unveiled the die-cast Tesla Roadster back in April of last year. It is quite fitting to manufacture a toy modeled after the first electric vehicle (EV) sold by a pioneer in the clean transportation space almost entirely out of sustainably-sourced materials.
“At Mattel, we are focused on developing innovative products and packaging that are better for our planet by integrating more sustainable materials and principles of product stewardship and circular design,” said Pamela Gill-Alabaster, Head of Global Sustainability at Mattel.
“These new products from MEGA and Matchbox demonstrate our commitment to our 2030 goal to achieve 100% recycled, recyclable or bio-based plastic materials in all our products and packaging and to create a more sustainable future for the next generation.”
Mattel also said that Matchbox will introduce new die-cast EV multi-packs, other sustainable products, video content to help parents educate their kids on the benefits of EVs, and more later this year.
The Matchbox Tesla Roadster is currently available as a pre-sale item on Mattel Creations.
Alongside the Matchbox Tesla Roadster, Mattel also announced four new MEGA BLOKS Green Town building sets. Each playset in the collection is certified CarbonNeutral by Natural Capital Partners, features sustainable packaging, and is made from specifically a minimum of 56% plant-based materials and a minimum of 26% International Sustainability & Carbon Certification (ISCC*) certified bio-circular plastics.
Mattel launched another product featuring a Tesla EV, the MEGA X Cybertruck set, in October 2021. The toy company’s corporate goal is to use 100% recycled, recyclable, or bio-based plastic materials in all of its products and packaging by 2030.
Tesla is currently developing a second-generation Roadster, which has become the world’s most-anticipated EV by Google searches.
