Canada Invests $5 Million into Homegrown ‘Project Arrow’ Electric Vehicle

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The Government of Canada is betting big on the homegrown Project Arrow electric vehicle, investing $5 million CAD ($3.99 million USD) into the concept car.

The money will be for the Automotive Parts Manufacturers’ Association to lead the development of an autonomous, zero-emission concept vehicle that’s made-in-Canada, while also creating 80 jobs and supporting 40 Windsor, Ontario-based businesses in the process.

“Investments like the one made today in Project Arrow is advancing our country’s shift toward electrification in the automotive and manufacturing sectors, a critical step towards reaching the Government’s goal of accelerating Canada’s net zero emissions future,” said Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario.

APMA members make up 90% of all independent automotive parts manufacturers in Canada, explains the government. These relationships will result in partners to design, engineer and build the concept electric car. A virtual platform will also be created to help test and validate technologies before they are added to the real EV.

It’s unclear if Project Arrow will ever be mass-produced, but the move to develop the electric vehicle in Canada is to ensure the country’s automotive sector hitch’s a ride aboard the transition to EVs and zero-emission vehicles.

Canada’s mandatory target for all new light-duty cars and passenger trucks to be zero-emission is 2035.

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