Audi has always been recognized as one of the leading car brands worldwide. With over 90,000 employees, Audi has established their presence in a multitude of countries.
However, it seems that Audi has suffered a big blow following the coronavirus. In an interview with a German business daily, CEO Markus Duesmann stated that Audi have had a “very difficult second-quarter”. As reported by Autonews, the car company is hoping to sell roughly 57,000 E-tron models by the end of the year. Duesmann admitted that Tesla was performing much better, already two years more technologically advanced than other automotive companies:
“Currently, Tesla has larger batteries because their cars are built around the batteries. Tesla is two years ahead in terms of computing and software architecture, and in autonomous driving as well.”
With government incentive, Audi had entered the growing electric vehicle (EV) market. Duesmann says that Audi should return to their pre-pandemic level of sales by 2022 or 2023. The E-tron SUV model made history, as it was the company’s first mass-production electric car.
