Tesla pop-up stores aren’t necessarily a new concept, dating as far back as 2015. With deployable stores and showrooms previously set up throughout Europe, Tesla may be looking to further establish this pop-up concept. Recently, Daniel Grzyb uploaded a video on YouTube about this Tesla pop-up store inside a trailer:
This trailer pop-up store was set up in Warsaw, Poland, after having already launched a service center there. Mobile pop-up stores could be a new market for Tesla to explore. With over 400 shops and service centers worldwide, it may take a while for “brick and mortar” Tesla stores to be overtaken though.
As reported by Electrek, this pop-up store was opened to the public yesterday. The trailer interior is the same ‘design studio’ found in ordinary Tesla shops. Pop-up stores are easy to dismantle and move around the country with ease. As Tesla tries to grow its e-commerce business model, customers can place orders both in person and online.
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