Ferrari has officially pulled the sheet off its highly anticipated next-generation sports car, the Ferrari Luce. Unveiled in Rome, the vehicle marks a major milestone as the first fully electric production model from the Italian automaker.
The design of the Ferrari Luce is the result of an unconventional partnership with LoveFrom, the creative collective led by former Apple design chief Sir Jony Ive and renowned designer Marc Newson. LoveFrom was given creative autonomy from the start of the project to build a completely new design language, collaborating directly with Flavio Manzoni and the Ferrari Design Studio to bring the concept to production readiness.
The exterior features an uninterrupted glass house that curves below the beltline, paired with floating front and rear aerodynamic wings that allow for a clean silhouette while maintaining high downforce. It also marks a practical first for the brand, utilizing its electric architecture to deliver a four-door, five-seat layout without the mechanical constraints of a traditional front-mid engine setup. Inside, the interface relies on precision-engineered mechanical buttons, dials, and switches combined with custom, multi-layered digital OLED displays developed exclusively by Samsung Display.
The tech underneath the bodywork is built on a bespoke 800-volt platform engineered and built in-house in Maranello. The Luce is powered by four radial-flux permanent magnet synchronous electric engines, allocating one motor to each wheel for advanced independent torque vectoring. A 122 kWh structural battery pack sits low in the floorpan, supporting DC fast charging up to 350 kW, which allows the car to recoup 70 kWh of energy in 20 minutes.
The powertrain produces a maximum total output of 1,050 cv (772 kW) and 990 Nm of engine torque. When utilizing Launch Control, the system accesses an extra 40 kW boost from the battery to propel the 2,260 kg sports car from 0 to 100 km/h in 2.5 seconds, and 0 to 200 km/h in 6.8 seconds. Top speed is rated at over 310 km/h, while total driving range is estimated at more than 530 km.
Ferrari chose not to use artificial sounds for the electric vehicle. Instead, an accelerometer on the rear axle housing captures the mechanical vibrations of the rotating components in real time. A patented filtering system amplifies this authentic signal through both external and internal speakers, adjusting the tone based on the position of the steering-wheel-mounted e-Manettino. The driver can also manage power delivery and deceleration levels dynamically through manual torque-control paddles on the steering assembly.
Production of the chassis and body makes extensive use of recycled secondary-alloy aluminium, which the company says cuts carbon emissions during manufacturing by roughly 70% of the overall vehicle weight. Ferrari is backing the new electric model with its standard seven-year routine maintenance program alongside a specific eight-year warranty for the main electric powertrain components and battery pack.
The Luce will launch in North America in the second quarter of 2027 with a starting price of a cool $640,000 US.
The front is hard to love. I’m not sure about this one, Jony.
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