Image: Tesla
Tesla is ringing in the Lunar New Year with a new collectible — and this one puts Optimus front and center.
The company has quietly launched a new Year of the Horse edition Tesla Bot Action Figure in the Tesla Shop, marking the Lunar New Year with a themed twist on its humanoid robot. The new figure is now available in North America for $50 USD and comes bundled with festive accessories, including a traditional red envelope and a red lantern.
According to the Tesla Shop listing, the Year of the Horse edition Optimus is a 1:10-scale action figure designed to resemble Tesla’s Gen 2 humanoid robot. It features more than 40 individual parts and 20 points of articulation, allowing it to pose and move much like its real-world counterpart. The figure stands just under nine inches tall and is adorned with festive gold accents and a red horse graphic on the front, tying it directly to the Lunar New Year celebration.
Image: Tesla
Tesla describes the figure as both collectible and playable, positioning it as a display piece for fans while still leaning into the toy-like appeal that made the original Tesla Bot figure so popular. That approach has worked before. Tesla has a track record of launching themed merchandise tied to holidays, including limited-run versions of existing products.
The new Lunar New Year edition continues that strategy, offering a fresh coat of paint and exclusive accessories rather than a full redesign. It’s a familiar playbook for Tesla, which has previously rolled out holiday-themed items ranging from apparel to collectibles that often disappear shortly after launch.
While the Optimus robot itself is still under active development, merchandise like this helps keep the concept in the public eye — and gives fans a tangible way to celebrate Tesla’s progress in robotics.
For those interested, the Tesla Bot Action Figure | Year of the Horse is available now directly through the Tesla Shop, though based on past releases, it may not stay in stock for long. Tesla has even more Year of the Fire Horse-themed items available on its Chinese online shop, including an exclusive mug for ¥189 ($27) and more.
