Image: Tesla
Tesla’s Model Y has once again proven untouchable in the U.S. electric vehicle market, finishing 2025 as America’s bestselling EV for the fourth year in a row. According to data shared by longtime EV watcher Sawyer Merritt (@SawyerMerritt), the Model Y led the pack by a wide margin, racking up roughly 292,000 units sold last year in the country — more than double the sales of any non-Tesla electric vehicle.
Tesla’s dominance didn’t stop there. The Model 3 secured second place overall with about 140,000 units sold, reinforcing Tesla’s continued grip on the top two spots in U.S. EV sales. Together, the Model Y and Model 3 accounted for a massive share of the market, even as competition intensified and incentives shifted throughout the year.
The biggest story outside of Tesla was the rise of the Chevrolet Equinox EV. With nearly 58,000 units sold, it became the bestselling non-Tesla EV in the U.S. in 2025, edging out the Ford Mustang Mach-E (around 52,000 units) and the Hyundai Ioniq 5 (about 47,000 units). The Equinox EV’s success helped General Motors cement its position as the second-largest EV seller in the country, with total EV sales jumping 48% year-over-year.
Overall EV sales dynamics in 2025 were heavily shaped by policy. A surge in the first three quarters — when buyers rushed to lock in the $7,500 federal EV tax credit — was followed by a noticeable slowdown after the incentive expired at the end of September. Even so, many automakers still managed to post higher full-year EV sales, driven by improved availability and more competitively priced models.
For Tesla, the Model Y’s fourth straight year at the top builds on momentum established since its U.S. launch in 2022. The company also leaned on pricing strategy late in the year, rolling out cheaper “Standard” trims of both the Model Y and Model 3 in the fourth quarter to keep demand flowing after the tax credit ended. That strategy appears to have paid off, not just domestically but globally, with the Model Y also finishing 2025 as the world’s bestselling car overall for the third consecutive year.
Looking ahead, new and returning sub-$30,000 EVs like the Chevy Bolt and Nissan Leaf could shake up the rankings in 2026. Still, unseating the Model Y remains a tall order — and after four straight years on top, Tesla’s best-selling crossover shows no signs of slowing down.
