Image: Tesla
Tesla is quietly filling in another gap on its European map. The company has officially registered new business entities in both Estonia and Latvia, signaling that full market launches in the two Baltic countries are now firmly underway.
According to EVwire, Tesla Estonia OÜ was formed on December 16, 2025, while Tesla Latvia SIA was registered earlier, on November 7. Local context suggests official Tesla service centers in both countries could be live by summer, with pop-up stores potentially appearing even sooner.
The move follows a familiar Tesla playbook. Both new entities fall under Tesla International B.V., and their boards include senior Tesla executives, including the Director of Tesla International B.V. and Tesla’s Senior Director of Global Trade and New Markets. Importantly, the companies are registered under “repair and maintenance of motor vehicles,” a strong indicator that Tesla is prioritizing service infrastructure ahead of full retail operations.
If Estonia and Latvia follow the same timeline as neighboring Lithuania, the rollout could move quickly. Tesla founded its Lithuanian entity in August 2024, opened a pop-up store a month later, and launched its first service center by December. Based on that precedent, official Tesla service centers in Estonia and Latvia could arrive before summer 2026.
Tesla’s expansion comes despite relatively small EV markets. Estonia saw just 800 fully electric vehicles sold between January and November 2025, down 35.1% year-over-year and representing only 6.74% of total car sales. Latvia’s EV market is healthier, with 1,476 EVs sold over the same period, up 27.1% year-over-year. Even so, Tesla is already punching above its weight in both countries, with third-party Model 3 and Model Y imports leading registrations in Estonia and the Model 3 topping Latvia’s EV charts.
This Baltic push fits into Tesla’s broader global expansion strategy. The company has continued to add new official markets in recent months, including South America, where Tesla recently began taking orders in Colombia, following its first continental showroom in Chile.
At the same time, Tesla has faced sales pressure across much of Europe, with Norway standing out as one of the few bright spots. Establishing a stronger presence in smaller, high-potential markets like Estonia and Latvia could help stabilize European demand as Tesla works toward broader Full Self-Driving regulatory approvals across the region.
For Tesla owners and prospective customers in the Baltics, the news is a big win. Until now, the closest Tesla service centers have been in Vilnius for Latvians and Helsinki for Estonians. That’s about to change.
