Image: Tesla
Tesla is kicking off 2026 with a new incentive aimed at boosting demand in the U.K., offering buyers a sizable trade-in bonus if they upgrade to a new vehicle before the end of March.
According to an offer now live on Tesla’s U.K. site, the company is giving customers a £3,750 trade-in bonus — roughly $5,043 USD — when they trade in their current vehicle to purchase a new Tesla. The promotion applies to customers who both order and take delivery within the specified window.
“Trade-in your current vehicle and receive a Trade-In Bonus of £3,750* that can be used towards your new Tesla. Order and take delivery before 31st March 2026 to benefit,” Tesla explains in the offer. The incentive is applied on top of the vehicle’s trade-in value, effectively lowering the overall purchase price for eligible buyers.
This is one of the more generous short-term incentives Tesla has offered in the U.K. market in recent months. While Tesla frequently adjusts pricing and financing, direct trade-in bonuses of this size are still relatively uncommon for the brand. It remains to be seen if Tesla will offer a similar promotion in the U.S. or other markets.
The timing of the promotion is also notable. Tesla recently reported Q4 2025 deliveries of 418,227 vehicles worldwide, narrowly missing analyst expectations of around 422,652 units. Incentives like this trade-in bonus can help stimulate near-term demand, especially as automakers across the industry work through a more competitive EV landscape and softer consumer spending in some regions.
For U.K. buyers who were already considering switching to a Tesla, the offer could be a meaningful nudge. With the deadline set for March 31, 2026, there’s a clear push to get orders in early in the year and delivered quickly.
As always, Tesla’s incentives can change with little notice, so interested buyers will want to move quickly if they plan to take advantage of the £3,750 ($5,043 USD) trade-in bonus.
