Tesla’s sales bounced back in parts of Europe last month after a rocky year, with new data showing September brought the first positive growth of 2025 in France and Denmark. According to Reuters, Tesla sales rose 2.7% in France and 20.5% in Denmark, with the refreshed Model Y becoming the best-selling car in the latter.
The U.S. automaker also saw growth continue in Norway and Spain. In Norway, registrations were up 14.7%, with the Model Y and Model 3 taking the top two spots for the month, while Spain recorded a 3.4% rise on the back of a 60% increase in new Model Y registrations.
This marks a significant turnaround after Tesla sales in key European markets, including France and Denmark, had been on a downward slide for eight straight months. Earlier this year, sales were reported to have slumped by over 40% year-on-year in the EU through August, even as overall EV sales across the bloc climbed nearly 25%.
Much of Tesla’s September resurgence is being credited to demand for the refreshed Model Y lineup. Tesla began delivering the updated base Model Y earlier this year, and in August unveiled a refreshed Model Y Performance for the European market. Gigafactory Berlin, which serves as the production hub for Europe, has been scaling output to keep pace. In fact, the facility hit a major milestone in August when it built its 100,000th refreshed Model Y.
Despite the September rebound, analysts caution that Tesla faces steep headwinds in Europe, where competition from both established automakers and new Chinese entrants like BYD is heating up. In Sweden, which was Tesla’s worst-performing European market through August, September registrations dropped 64% year-over-year to 1,726 units — though that still marked a sharp turnaround from just 210 cars in August. Meanwhile, sales in the Netherlands fell 48%.
Still, with Giga Berlin ramping and Model Y demand showing strength, Tesla may yet claw back some ground in Europe heading into 2026.
