Tesla’s long‑time Vice President of Sales, Service, and Delivery for North America, Troy Jones, has departed the company after 15 years, according to a report from The Wall Street Journal. Jones oversaw Tesla’s largest market through its remarkable growth from a niche Silicon Valley startup to the world’s leading electric vehicle maker.
Jones joined Tesla in 2010, not long after the launch of the original Roadster. Over the next decade and a half, he helped scale Tesla’s sales network from a handful of showrooms to nearly 300 stores, service centers, and delivery centers across North America — navigating record deliveries, rapid factory openings, and unprecedented demand spikes.
Jones’ departure marks the latest high‑profile exit amid a broader shake‑up at Tesla. His resignation follows the June ousting of Omead Afshar, Tesla’s former head of North American and European operations, who was reportedly let go as part of an internal restructuring.
These leadership changes come at a challenging time for Tesla’s North American business. U.S. deliveries have softened over the past few quarters, even as Tesla retained its top spot in Q2 with approximately 151,000 EVs sold. The Model Y led the market for the first half of 2025, moving 155,000 units and outpacing every non-Tesla EV on the top 10 best-sellers list.
The recent decision by the Trump administration to eliminate the $7,500 EV tax credit signals an even more turbulent road ahead for the U.S. EV market. And all of this while competition continues to heat up — General Motors reported a 111% year-over-year surge in EV sales to 46,000 units in Q2, narrowing the gap with Tesla, albeit slightly.
Meanwhile, in Canada, Tesla’s momentum has stalled since the federal iZEV rebate program expired and Ottawa imposed hefty automotive import tariffs earlier this year. Registrations plunged 67% during the first half of the year, as higher prices and lost incentives cooled demand north of the border.
It will be interesting to see how Tesla navigates this executive turnover and evolving market dynamics in the months to come, and whether the company can bounce back under new leadership.
