Tesla is losing steam in Europe, as new car registrations across the EU dropped by 49% in April 2025 compared to the same month last year, according to data from the European Automobile Manufacturers’ Association (ACEA).
From January to April, Tesla registrations fell by nearly 39% year-over-year.
Tesla’s shrinking share is a stark contrast to the broader EV market, which grew 26.4% over the same period. In total, more than 558,000 new battery-electric vehicles were registered in the EU during the first four months of 2025, giving EVs a 15.3% share of the overall car market.
Meanwhile, Tesla’s competitors are thriving. German EV sales jumped by nearly 43%, while Belgium and the Netherlands also saw gains. Other automakers, like SAIC Motor and Volkswagen Group, reported significant growth, capturing more of the EV market that Tesla once dominated.
Tesla’s brand has taken a hit in recent months due to CEO Elon Musk’s visible political ties to former U.S. President Donald Trump. But Musk has since pivoted back to his companies with intense focus and shares of TSLA are up nearly 7% for the day, trading at $361.60, a high in the past 3 months.
The data highlights a shifting landscape for electric vehicles in Europe, as buyers gravitate toward a broader range of models amid increasing competition and declining Tesla momentum.
