Electrify Canada Unveils kWh-Based Pricing for EV Charging

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Electrify Canada announced a significant change in its pricing structure for electric vehicle (EV) charging stations nationwide, set to take effect on January 9, 2024.

The company will shift to a kilowatt-hour (kWh) based billing system, replacing the previous time-based charges. This move aims to provide a fairer and more transparent charging experience for EV drivers using Electrify Canada’s public DC fast charging network.

“Electric vehicle owners like the transparency of kilowatt-hour pricing – letting them pay for the amount of energy used to charge their EVs. We’re pleased to be able to offer a simpler and fairer billing structure to EV drivers across the Electrify Canada network,” said Robert Barrosa, president and CEO of Electrify Canada and Electrify America, in a statement to Tesla North.

The updated pricing structure aligns with recent regulatory changes that permit energy-based pricing at DC fast charging stations. This approach allows customers to be billed based on the actual energy consumed during charging, enhancing the clarity and fairness of the charging process.

Additionally, Electrify Canada will introduce station-specific pricing, which will vary by location to reflect local market conditions and ensure the highest service level. However, customers can still enjoy a 20% discount on charging (excluding idle fees) by subscribing to the Pass+ membership for $7 per month.

The Electrify Canada mobile app will play a pivotal role in facilitating this new pricing model. Through the app, EV drivers can locate charging stations, view specific pricing, check the availability of chargers, initiate charging sessions, and monitor progress, ensuring a seamless and informed charging experience.

The federal government introduced a change last year to allow for kWh charging at EV stations.