SpaceX “Bandwagon” Program Targets Small Launch Providers

SpaceX is broadening its horizons with the introduction of a new series of missions, specifically designed to cater to the rising demand for launches to mid-inclination orbits. This move, discreetly unveiled at a recent space industry conference, underscores SpaceX’s aggressive strategy to dominate the small launch market.

Orbital inclination determines the portion of Earth visible to a satellite as it orbits. While an equatorial orbit satellite has a 0-degree inclination, a sun-synchronous orbit (SSO) satellite leans slightly above 90 degrees. Mid-inclination orbits (MIOs) sit around the 45-degree mark. SpaceX’s current rideshare services, offered via the Falcon 9 rocket to SSO through the Transporter program, are in high demand, reports TechCrunch.

However, MIOs are becoming increasingly attractive, particularly for remote sensing companies aiming to enhance their coverage over regions like parts of Asia and the Middle East. At present, companies typically resort to Rocket Lab for a dedicated launch to position a satellite in MIO.

SpaceX’s response to this growing demand is the Bandwagon program, targeting this specific market segment. As per SpaceX’s official website, four Bandwagon missions are already scheduled, with two set for 2024 and another two for 2025.

The Bandwagon program’s potential success could pose a significant challenge to other small launch providers. Jarrod McLachlan, SpaceX’s director of rideshare sales, highlighted at the conference that SpaceX has already transported 682 spacecraft to orbit through rideshare missions, indicating the company’s strong track record and market presence.