Tesla has unveiled GigaBier, a limited edition pilsner-style beer crafted to honor the 500-year-old tradition of German Reinheitsgebot beermaking while reflecting the design of the Cybertruck.
Priced at €89, GigaBier is brewed in Berlin using an exclusive strain of “Cyberhops”, offering notes of citrus, bergamot, and sweet fruit.
Each 330 ml (11 oz) bottle features a seamless gloss black sleeve with a glow-in-the-dark Giga watermark. The beer is sold in packs of three and is available for purchase by individuals aged 18 or older. The ingredients include water, malted barley, “Cyberhops”, and yeast.
The Tesla Europe Twitter account made the announcement on Thursday.
Brewed for cyborgs, made by humans—Giga Bier now available → https://t.co/5IBX8ymKa4 pic.twitter.com/R3vYgqKrx7
— Tesla Europe & Middle East (@teslaeurope) March 30, 2023
Tesla’s GigaBier, produced in Germany and distributed by BrouwUnie, is described by the automaker as being “brewed for cyborgs, made by humans.”
