Tesla has reduced the prices of both the Real-Wheel Drive (RWD) and Long Range trims of the Model 3 in Denmark by 30,000 kr. (approximately $4,250 USD). Check out the new Model 3 pricing in Denmark below (via @FonsDK):
Tesla has lowered the price of the Model 3 RWD & Long Range in Denmark 🇩🇰 by 30,000 kr. ($4,268)
Model 3 RWD:
359,990 kr. → 329,990 kr. (~8% drop)
New price is equivalent to $47,000Model 3 LR:
419,990 kr. → 389,990 kr. (~7% drop)
New price is equivalent to $55,500$TSLA pic.twitter.com/BrYQkeakSK— Mathias Føns (@FonsDK) February 24, 2023
The price adjustment marks an 8% drop in the price of the base Model 3 RWD and a 7% discount on the Long Range trim’s previous sticker.
According to @FonsDK, the move may be intended to boost Model 3 sales in Denmark by better differentiating it from the Model Y, which is an all-electric crossover yet previously only cost about $2,000 more than the Model 3.
Tesla’s electric vehicles (EVs) account for 1% of all cars in Denmark, and even though the Model 3 and Model Y together make up 26% of the country’s all-electric car market, the former lags significantly behind in sales.
Where the Model Y was Denmark’s best-selling EV and second best-selling vehicle overall in January 2023, Tesla only sold eight Model 3 units in the country during the month. By bringing the Model 3’s price in Denmark more in line with its entry-level position on its roster, Tesla likely hopes to make the electric sedan more appealing to customers.
