Tesla’s Primary Challenge With Cybertruck is Affordability, Says Elon Musk

In response to a tweet by the Tesla Silicon Valley Club, Elon Musk mentioned that Tesla’s primary challenge with the upcoming Cybertruck is to make it affordable. 

On Monday evening, the Tesla Silicon Valley Club responded to a Twitter thread with Elon Musk asking about Cybertruck pricing. Elon Musk responded, saying, “Our primary challenge is affordability. Creating an expensive truck is relatively easy. 

“If it is extremely hard to do so for Tesla, despite our much greater economies of scale & better technology, then it is damn near impossible for others.”

A screenshot of the tweet by Elon Musk

In January, the Tesla CEO confirmed that the Cybertruck and new Roadster wouldn’t be launching in 2022. Instead, the company will turn its efforts to create engineering and tools that will enable it to start production in 2023.

A few days ago, the Cybertruck was spotted at the company’s Fremont factory, alongside a Model S and Model X. The drone footage shot by a YouTube channel, ‘Met God in Wilderness’, gives us a proper idea of how massive the Cybertruck will be, especially when compared to the rest of Tesla’s current fleet of electric cars. 

Tesla aims to produce 250,000 Cybertrucks per year, but we expect manufacturing to start at a smaller scale before reaching the company’s targeted levels. The truck was delayed to 2023 earlier this year. 

The talk about Cybertruck pricing was spurred by Rivian’s surprise price increase (up to 25%) yesterday, that also affected existing pre-orders.