Photo: Ford
Following an update on Monday detailing Ford’s plans to run its electric vehicle (EV) business separate from its gas car business, the automaker has unveiled its strategy to create two distinct auto arms.
Ford announced plans to separate its business into two distinct, interdependent auto businesses on Wednesday, called Ford Blue and Ford Model e, according to a press release.
The divisions will be run separately but interdependently, with Ford Blue focusing on building out internal combustion engine (ICE) vehicles while Ford Model e will continue to scale EVs and develop software for future vehicles.
Ford Says ‘Don’t Bet Against Us’ on Scaling to 600,000 EVs by 2023 [VIDEO] https://t.co/dFMdT78rJu
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Ford CEO Jim Farley said, “Ford Model e will be Ford’s center of innovation and growth, a team of the world’s best software, electrical and automotive talent turned loose to create truly incredible electric vehicles and digital experiences for new generations of Ford customers.”
The two branches will share technology and best practices for scaling production and will be run alongside Ford Pro, a division created specifically for business owners and government customers.
The division is a part of Farley’s Ford+ plan, which holds that the three business branches will each have their own Profit and Loss statements by 2023.
Last month, Ford also poached a Tesla engineer to head up the automaker’s advanced development of EVs.
