Ford announced on Thursday is has hit a milestone for its electric F-150 Lightning truck, with reservations surpassing 130,000.
The news was shared by Mike Levine, Ford North America Product Communications director.
https://twitter.com/mrlevine/status/1433425758307770380
Ford unveiled its electric truck back in May, starting from just under $40,000 USD for the base model, which has 230 miles.
The reservation milestone has emerged after recent reports claimed Ford was doubling its F-150 Lightning production, citing high demand.
Ford is said to have adjusted its output from 40,000 to 80,000 by 2024. The electric truck is slated to launch in 2022, the same year as Tesla’s Cybertruck, which is said to have 1 million reservations.
It remains unclear how many of these F-150 Lightning reservations will follow through, plus if the American company can meet its production goals. Ford, like other automakers, is dealing with a global chip supply shortfall, affecting production.
Other articles in the category: Ford
Ford to Launch $30,000 Electric Pickup Inspired by Cybertruck Tech
Ford is pivoting its electric vehicle strategy with a new “Universal Electric Vehicle” (UEV) platform, designed to deliver a mid-size electric pickup starting at approximately $30,000. In a technical briefing this week, Ford executives revealed they are adopting several manufacturing and electrical innovations popularized by Tesla and its Cybertruck to reach this aggressive price point […]
Detroit’s $50B EV Reckoning: The Grand Gamble Unravels
The EV gold rush in Detroit has officially hit a wall. According to a new report from The Wall Street Journal, the Detroit Big Three — General Motors, Ford Motor, and Stellantis — have collectively racked up more than $50 billion in write-downs tied to electric vehicle investments, as cooling demand and shifting regulations force […]
Ford Announces $30,000 EV With Eyes-Off Self-Driving Tech
Ford is officially entering the race to deliver eyes-off self-driving technology — and it’s doing so in a way that breaks from the industry’s usual playbook. According to a report from CNBC, the automaker plans to debut Level 3 “eyes-off” driving on a roughly $30,000 all-electric vehicle in 2028, making the feature accessible on a […]
