Update March 30: It was a joke after all, as we suspected. Shame on you, Volkswagen.
Volkswagen has made major announcements in the last year about its moves towards zero-emission vehicles, and in a new announcement, the company has taken these goals one step further.
On Tuesday, Volkswagen unveiled a new name for its U.S. branch, now calling themselves “Voltswagen,” according to a press release, set to begin in May. The new name is meant to be a public declaration of the company’s goals of reducing emissions through electric vehicles (EVs) in the years to come.
We know, 66 is an unusual age to change your name, but we’ve always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4 – available today. #Voltswagen #ID4 pic.twitter.com/pKQKlZDCQ7
— Voltswagen (@VW) March 30, 2021
President and CEO of Voltswagen Scott Keogh says the move will also emphasize the companies hopes to make EVs accessible to millions.
Keogh said, “We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America.
“The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car,” added Keogh.
The company’s Volkswagen ID.4 is set to arrive this month, with an Environmental Protection Agency (EPA) rating of 250 miles and a battery featuring 77 kWh of energy.
News of the Voltswagen name change leaked yesterday, as reported by CNBC, and many including ourselves thought it might have been an April Fool’s joke. But nope, Voltswagen appears here to stay.
Contributing Writer at TeslaNorth.com from California’s southeast Bay Area. Covers electric vehicles, space exploration, and all things tech. Loves a good cup of coffee, live music and puppies. Buying a Tesla? Click here to get 1,000 free Supercharging miles.