Update March 30: It was a joke after all, as we suspected. Shame on you, Volkswagen.
Volkswagen has made major announcements in the last year about its moves towards zero-emission vehicles, and in a new announcement, the company has taken these goals one step further.
On Tuesday, Volkswagen unveiled a new name for its U.S. branch, now calling themselves “Voltswagen,” according to a press release, set to begin in May. The new name is meant to be a public declaration of the company’s goals of reducing emissions through electric vehicles (EVs) in the years to come.
https://twitter.com/VW/status/1376868756782219266
President and CEO of Voltswagen Scott Keogh says the move will also emphasize the companies hopes to make EVs accessible to millions.
Keogh said, “We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America.
“The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car,” added Keogh.
The company’s Volkswagen ID.4 is set to arrive this month, with an Environmental Protection Agency (EPA) rating of 250 miles and a battery featuring 77 kWh of energy.
News of the Voltswagen name change leaked yesterday, as reported by CNBC, and many including ourselves thought it might have been an April Fool’s joke. But nope, Voltswagen appears here to stay.
