Tesla, Rivian and Lucid Join Together to Fight Direct Sales Laws



Electric cars, trucks, vans, and buses have become a reality in the United States, but not every region has made it easy.

Rivaling electric vehicle (EV) companies Rivian, Tesla, and Lucid, among others like Lordstown Motors, have teamed up in an infant EV market against direct sales laws throughout the US, as reported by TechCrunch.

The companies have targeted prohibitive direct sales laws preventing them from directly selling to consumers in at least eight states, passing new legislation which allows direct sales – even narrowly avoiding prohibitive measures in states with major vehicle manufacturing operations like Michigan, which is home to auto giants General Motors (GM), Ford, and Fiat Chrysler.

Last year, Rivian, Tesla, Uber and others partnered to form the first EV lobbying group, the Zero Emission Transportation Association (ZETA), which plans to make 100% of new car sales electric by 2030. It’s an ambitious target, to be sure, but there’s still a lot of work that needs to be done to allow EV companies to sell directly to their buyers in certain US states.

Currently, similar direct sales laws backed by EV companies are being proposed in Connecticut, Nebraska, Georgia, New York, Pennsylvania, and Nevada, and their passage would allow EV manufacturers to sell directly to customers, while permitting those other than Tesla in states where they’re the only exception.

Despite the increasingly competitive market, the formation of ZETA and the cooperation of rivaling EV companies to ensure the market can exist for such a product is a welcome sight for EV enthusiasts, and it might even be worth calling your elected officials about.


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