Unlike Tesla, electric automaker Rivian is looking to establish its own network of electric chargers across the United States, though it’s taking on a slightly more creative approach to where its chargers land.
Rivian plans to build a network of electric vehicle (EV) fast-chargers, most of which will land along interstates and commonly-driven roads. However, in a slight twist to the typical charging infrastructure model, the company plans to place chargers in especially adventurous locations too, like mountain biking or hiking trails, kayaking spots, and potentially even climbing destinations, as reported by TechCrunch.
Rivian founder and CEO, RJ Scaringe, says the move is appealing to Rivian’s customers, many of whom are drawn to the company’s outdoorsy, adventure-laden branding.
In an interview, Scaringe said, “We’re excited about the opportunity to create Rivian charging locations that aren’t on the interstate, that help draw you or enable you to go to places that normally are not the kinds of places that invite or welcome electric vehicles because of charging infrastructure.”
He continued, “We’ve spent a lot of time thinking about how you can essentially create these curated drives where, depending on your point of interest, you can pick different paths. If you want to stop midway through the trip for a one-mile, two-mile or five-mile hike, you know, here’s a route that you want to take and here’s a charging location right next to it.”
While Rivian’s charging hardware will likely allow customers to use third-party charging equipment without the use of an adapter, the new network model hopes to attract Rivian owners to unique locations and experiences – an idea that will be exciting to see play out in the years to come.
