Akio Toyoda, Chairman of Toyota Motor Corp., recently voiced his belief that battery electric vehicles (EVs) will only capture up to 30% of the automotive market share. Toyoda, the grandson of Toyota’s founder, emphasized the importance of offering a range of vehicle types, including hybrids, hydrogen fuel cells, and traditional fuel-burning cars, particularly in light […]
On the day of its first electric vehicle (EV) debut in the nation, Toyota Australia expressed skepticism about the suitability of EVs for the Australian market. Sean Hanley, Toyota Australia’s Vice President of Sales, Marketing, and Franchise Operations, stated that EVs currently do not “make sense” in Australia, where the majority of electricity is generated […]
Toyota Motor North America announced today an agreement with Tesla to adopt the North American Charging Standard (NACS) for its battery electric vehicles (BEVs) starting in 2025. This move aligns with Toyota’s broader electrification strategy and will grant Toyota and Lexus customers access to over 12,000 Tesla Superchargers across North America. Starting in 2025, specific […]
Lexus, the premium brand of Toyota, is gearing up for a significant transformation as it plans to fully embrace electric vehicles (EVs) by 2035. Takashi Watanabe, the newly appointed president of Lexus International, announced that the brand will unveil its first concept for next-generation EVs at the upcoming Japan Mobility Show. Watanabe, who assumed his […]
Toyota, the world’s top-selling automaker, is leveraging advanced manufacturing techniques and its renowned lean production methods to catch up with electric vehicle (EV) market leader Tesla. The Japanese automaker showcased its latest technological advances during a plant tour for the media in central Japan last week, revealing its strategy to close the gap in the […]
The streets of California are buzzing, not with the roar of engines, but with the near-silent hum of electric vehicles. In a notable shift, Tesla has outpaced Toyota, establishing itself as the top-selling car brand in the Golden State. This development isn’t just about brand rivalry; it signals a broader trend that the entire US […]
The UK Advertising Standards Authority (ASA) has put a halt to campaigns by car manufacturers Toyota and Hyundai, accusing them of overstatement regarding the speed of electric car charging and of misrepresenting the availability of rapid-charging stations throughout the UK and Ireland. Toyota conducted a promotional campaign for its bZ4X model on its website, which […]
Toyota has announced its plans to launch a suite of high-performing battery technologies by 2026. The automotive giant is focusing on developing an advanced square battery that would increase the cruising range of the next-generation Battery Electric Vehicle (BEV) to an impressive 1,000 km. The battery is being hailed as the heart of the BEV, […]
Toyota is reportedly considering an overhaul of its factory floor as it moves towards a new platform for battery electric vehicles. Sources familiar with the matter say that the automaker has been conducting a review of its electric-car strategy for the past year, and may confirm the new EV architecture at a briefing on Friday […]
Koji Sato emphasizes the importance of hydrogen alongside electric vehicles in the company’s future. Toyota’s incoming CEO Koji Sato has announced that hydrogen will play a significant role in the company’s carbon neutral strategy, alongside a stronger focus on electric vehicles. Sato aims to expand hydrogen infrastructure and its applications across various industries by the […]
A new leadership team under the coming Toyota CEO Koji Sato is increasingly embracing electric vehicles (EVs), especially after a recent teardown of Tesla’s Model Y SUV. A recent study of the Model Y held by Toyota executives has lit a refreshed motivation to embrace EVs at the Japanese company, as detailed to Automotive News, […]
Toyota announced major shifts to its senior management team on Monday, including the takeover of new CEO Koji Sato in the coming months, as it shifts toward electrifying its upcoming vehicles (via Bloomberg). Along with Sato’s move to CEO following predecessor Akio Toyoda, Hiroki Nakajima and Yoichi Miyazaki will become the chief technology officer and […]
In the latest of Toyota’s efforts to shift attention away from mass electric vehicle (EV) adoption, the automaker is defending itself against recent scrutiny claiming the company is dragging its feet on going all-in on EVs. Toyota is now claiming recently presented facts and figures that a multi-pronged approach, including hybrids and other green technologies […]
Toyota is planning to unveil a new, three-year electric vehicle (EV) plan which includes changes in its main supplier relationships, according to two people familiar with the matter in a report from Reuters. The Japanese automaker will share updated EV plans through 2026. It will highlight important adjustments to some of its key suppliers, according […]
Toyota unveiled a few new electrified models on Wednesday ahead of the LA Auto Show, including a concept bZ model SUV that looks a lot like the Tesla Model Y, according to a report from Barron’s. The LA Auto Show starts on Friday. The SUV model takes after the Model Y’s flowing, angular design and […]
