Ford is looking to persuade its dealers to cut as much as $2,000 USD from the cost of delivering an electric vehicle (EVs) to better compete with Tesla, which has lower selling costs thanks to its direct-to-consumer model — reports Reuters. Company CEO Jim Farley is headed to Las Vegas next week, where he will […]
Ford CEO Jim Farley took the stage on Tuesday at a launch event for the F-150 Lightning, the veteran automaker’s first-ever all-electric pickup truck. Farley also touched upon Ford’s future during the event, reiterating that the company plans to produce 2 million electric vehicles (EVs) per year by 2026 and eventually challenge Tesla for the […]
Speaking at the Wolfe Research Global Auto, Auto Tech, and Mobility Conference on Wednesday Ford CEO Jim Farley said the veteran automaker plans to “beat” electric vehicle (EV) pioneer Tesla, not “match” it in production and sales. “We know our competition is NIO and Tesla, and we have to beat them, not match them,” Farley […]
After Ford doubled its production targets for the upcoming Ford F-150 Lightning from 40,000 to 80,000 units earlier this year, the company’s head has said they’re increasing targets again for the electric pickup. According to a post from CEO @Jim Farley on Tuesday, the company is doubling its production estimate for the Ford F-150 Lightning […]
When asked about Ford’s ongoing rivalry with electric vehicle (EV) pioneer Tesla in a recent interview with Bloomberg, President and CEO Jim Farley said they “really have a chance to get to #1.” Ford’s goal moving forward is pretty straightforward: double EV production to 600,000 units by 2024 and become #2 by volume, and then […]
According to Automotive News, Ford has announced plans to double its projected global electric vehicle (EV) production to 600,000 units within the next 24 months. If Ford succeeds in doing so, the veteran automaker will become the No. 2 manufacturer of EVs in the U.S., behind only Tesla. According to Ford CEO Jim Farley, the carmaker […]