Tesla
Tesla’s August registrations painted a split Europe on September 1, with the Model Y taking France’s overall best-selling car crown on 4,622 units while Norway and Spain each plunged 79 percent from a year earlier, according to Reuters and national industry tallies.
French car industry body PFA put Tesla at 5,038 new registrations in France for the month, up about 279 percent year over year and good for a 5.3 percent share of the full market. The Model Y alone jumped roughly 383 percent to 4,622 units, ahead of the Peugeot 208, and year-to-date Tesla France registrations reached 36,161, up about 148 percent. Denmark’s bilstatistik.dk data showed Tesla registrations more than doubling, up 104 percent from August 2025.
The other side of the ledger was brutal. Registrations fell 79 percent in Norway and Spain, 41 percent in Sweden, 37 percent in Portugal, and 36 percent in Italy, per OFV, Mobility Sweden, ANFAC, ACAP, and Italy’s Transport Ministry. Matthias Schmidt of Schmidt Automotive told Reuters Norway’s drop likely reflects tough comparisons with a year-ago rush ahead of a late-2025 fiscal change. Rico Luman, senior economist at ING Research, still called the France and Denmark surge remarkable even as Chinese EV rivals keep expanding their lineups.
The August split lands after the Model Y already led Europe’s EV chart through July with 115,957 registrations, and as Tesla Europe keeps pushing wider FSD Supervised approval ahead of a possible October 6 EU vote. Britain and Germany, Europe’s two largest car markets, have not yet reported August Tesla figures, so the continent-wide picture is still incomplete.
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