Image: Ferrari
Ferrari has officially lifted the curtain on the interior of its first-ever all-electric supercar, and it’s already clear the company is taking a very different approach from most EV makers. The vehicle, called the Ferrari Luce, was designed in collaboration with LoveFrom, the design firm founded by former Apple design chief Jony Ive, and the newly released interior visuals offer the clearest look yet at how that partnership has shaped Ferrari’s electric future.
LoveFrom designer Mike Matas shared a video featuring the vehicle’s interior on X, calling the project the result of “many years of development.” According to Matas, the Luce’s cabin was built around a deeply integrated design philosophy where “tactile controls and digital interactions blend into one cohesive interface,” shaped through close collaboration across engineering, interaction design, graphics, typography, sound, and industrial design. The goal, he said, was thoughtfulness and restraint, rather than simply replacing every control with a touchscreen.
That philosophy is echoed directly by Ive himself, who has long been critical of overly touch-driven car interiors. “We used touch on the phone to solve a problem [of not enough real estate to hold all the needed buttons for the desired applications],” Ive said. “In a car, that’s just the wrong technology.” Instead, the Luce blends physical controls with layered digital displays, including a striking instrument cluster where digital speed graphics sit beneath a physical needle, visible through a curved inset lens.
Image: Ferrari
Beyond design, the Ferrari Luce’s specs put it squarely in hyper-EV territory. The four-door, four-seat electric supercar is expected to pack a 122 kWh battery, four electric motors, and roughly 1,000 horsepower. Ferrari is targeting a European-rated range of about 330 miles, a 0–60 mph time under 2.5 seconds, and a curb weight around 5,100 pounds. In a nod to traditional driving engagement, the Luce will even feature simulated gear shifts.
Ferrari’s first EV has been years in the making. The company first announced its collaboration with Ive and LoveFrom nearly five years ago, as part of a broader electrification strategy that includes a dedicated EV production line at its Maranello, Italy, plant and a long-term goal of having electrified models make up the majority of its sales by the end of the decade.
More details about the Ferrari Luce are expected to be revealed in May, but with this interior debut, Ferrari has made one thing clear: its electric era won’t look — or feel — like anyone else’s.
