Tesla is officially set to enter Morocco next month, marking another notable milestone in the company’s accelerating global expansion.
According to a new report, Tesla will open its first location in Morocco on February 6, with an official launch event scheduled at Anfaplace Mall in Casablanca. The event will run from 8 p.m. to 10 p.m. local time, showcasing the two vehicles Tesla is bringing to the Moroccan market: the Model 3 and the Model Y. An official invitation from the company encourages locals to “be among the first to experience Tesla in Morocco,” though it stops short of confirming whether the cheaper Standard variants of the two models will be offered at launch.
The move has been in the works for some time. Tesla officially established its Moroccan subsidiary in May of last year, committing an initial investment of 27.5 million Moroccan dirhams, or roughly $3.75 million. The subsidiary is based in the upscale Casablanca Marina business district, signaling Tesla’s long-term intentions in the region rather than a short-term pilot program. As reported by Electric-Vehicles.com, Tesla has also quietly built out charging infrastructure ahead of the launch, with Supercharger stations already operational in key cities like Casablanca, Tangier, and Rabat.
Attendees at the February 6 event will have the chance to meet Tesla staff and learn more about vehicle ownership, home charging options, and the company’s broader mission. The timing appears deliberate, as Morocco’s EV market is gaining momentum. After an 80% surge in 2025, passenger EV sales in the country are projected to grow another 36.3% this year to more than 7,200 units, according to data from BMI.
The Morocco debut fits neatly into Tesla’s broader international push. Just months ago, Tesla opened Model 3 and Model Y orders in Colombia, expanding deeper into South America, while recent business filings suggest the company is also preparing launches in Estonia and Latvia.
At the same time, Tesla is navigating a strategic shift toward autonomy. During its latest earnings call, CEO Elon Musk announced the company is axing the Model S and Model X, reiterating that Tesla ultimately plans to produce only fully autonomous vehicles like the Cybercab and Robovan, alongside a next-generation Roadster that Musk said could be unveiled as early as April.
Even as Tesla reported its first annual revenue decline as a public company, falling 3% to $94.8 billion, the Morocco launch underscores that geographic expansion remains a key pillar of its long-term strategy.
